Site Speed Summit Topics

The “Can’t Miss” eCommerce Virtual Event

The 2nd Annual Site Speed Summit will take place on September 15, 2022 from 12:00 PM to 4:30 PM EDT. Thought leaders from major eCommerce brands like Perry Ellis, Charlotte's Web, Our Place, and Happiest Baby will offer insight on eCommerce best practices to improve shopper experience and meet goals for improving conversion rates and increasing revenue. Summit attendees will also hear from executives at industry leading eCommerce technology companies like Salesforce, Google, Human, Nosto, Yotpo, Simplistic, and YOTTAA.

Site Speed Summit Major Focus: eCommerce Revenue Growth  

One of the main topics at the 2022 Site Speed Summit will be eCommerce revenue growth. According to the 2022 eCommerce Executive Key Initiatives Report, 87% of eCommerce brands are striving to increase year-over-year online conversion rates between 5 and 15%, and half of brands are targeting revenue growth of between 10 and 15%. These are lofty goals on their own but rising customer acquisition costs due to an industry-wide decrease in site traffic are making it even more difficult to hit the bullseye.

Brands are leveraging site speed and shopper experience to realize this growth. Shoppers expect fast, personalized online experiences, the convenience of chatbots, and omnichannel options like buy-online-pick-up-in-store (BOPIS) that allow them to easily switch from online to in-person shopping. They also want high-resolution imagery and videos to keep them entertained and informed. The challenge for brands is how to onboard 3rd parties that deliver a great digital experience and keep page load times under the 4 second mark. The Site Speed Standard, a data benchmark gathered from 250 online retailers across 16 billion page views, reveals that when page load times exceed 4 seconds, over 60% of shoppers will bounce from an eCommerce site.

Site Speed Summit Offers eCommerce Growth Best Practices

How are online brands going to achieve their eCommerce growth goals in a marketplace where site traffic has decreased, inflation has increased, and shoppers expect a great digital experience? The Site Speed Summit is the perfect event for online brands to learn from each other about what works and what doesn’t when it comes to increasing conversion rates and revenue in a shopper’s market. Summit discussions will focus on the following revenue growth strategies:

• Discovery – search and recommendations to bring shoppers through the buyer's journey  
• Personalization – the importance of personalizing to your shoppers across the buyer’s journey on your eCommerce site and through other channels  
• Site Speed & Performance – why this is foundational to success and allows for additional tech to be added to create great online experiences.  
• Inventory – how to effectively handle out of stocks to keep shoppers coming back or drive them towards other products.
• Security – Keeping shopper data secure is vital for online brands’ reputations and bottom lines

The Site Speed Summit is the eCommerce event you must attend before the upcoming holiday shopping season. You can’t afford to miss the conversation. Register now for the 2022 Site Speed Summit

September 15, 2002; 12:00 to 4:30 PM EDT