Looking across the shopping activity of more than 25 billion page views, the Site Speed Standard quantifies the need for speed in eCommerce page performance. For example, improving page load time by just one second provides real benefit, boosting conversion rate and cutting bounce rate.
This report demonstrates the impact that site speed has on sites powered by Salesforce Commerce Cloud, and provides in-depth data on Session Performance, The Shopper Journey, Page Performance, and more. For more speed and performance insights, visit the Site Speed Standard.
Every session on Salesforce Commerce Cloud leads to an outcome. Speed has a significant impact on that outcome — will the shopper buy, browse or bounce?
Excepting the bot-driven fast loading site times, Salesforce-powered sites experience the familiar staircases. While faster page speeds are leading to higher conversion rates, the dramatic increase in bounce rates is the real story, as slow pages bounce shoppers.
Slow page loads are the enemy of commerce. Two-thirds of all bounces occur when average page load time across a session takes more than 4 seconds.
Conversions for brands on Salesforce Commerce Cloud skew towards faster loading pages. Only 20% of conversions happen on the slowest loading of sessions - those that extend beyond 6.5 seconds on average.
One of these things is not like the other… while browsing and buying sessions generally hang together, bounce sessions are literally (for mobile) off the chart.
In this video case study, hear how a brand on Salesforce Commerce Cloud, e.l.f. Cosmetics, is creating engaging shopper experiences and lifting conversion by making site speed a priority.
Combining pages into the complete shopper journey compounds the need for speed.
The buyer’s journey traverses nearly 16 pages on desktop and 14 on mobile. Browsers, though, are leaving a large footprint too, consuming about 7 pages.
Category pages and product detail pages - in that order - dominate page views across the shopper journey, making the case for focusing attention on optimizing these two page types for the best - and fastest experience.
Sites on Salesforce Commerce Cloud that are optimizing page speed are providing much faster buyer journeys. Optimization shaves a full 26 seconds of page load time across a typical buyer’s journey. Put another way, by optimizing, you are saving the shopper about 6 pages worth of page load.
At the center of the shopping experience is a shopper’s engagement across pages. Understanding how each page performs, as well as its potential for improvement, paves the way for an optimized experience..
The product detail page — the second most popular page by page views across Salesforce-powered sites — benefits most from optimization, with more than 2.5 seconds of savings on mobile and desktop.
Salesforce-powered sites include some of the world’s strongest brands. These brands represent themselves digitally with beautiful imagery, and are on a constant pursuit of innovation, which means heaps of commerce technology. All told, this resource-rich digital approach provides plenty of room for optimization, as seen through the page load times of the heaviest of pages. However, optimizing those resource-intense pages provides merchants with the requisite strength and innovation at the speed of lightweight pages.
The rise of commerce technologies has led to an infusion of innovation. Third party technologies, which reside outside of the Salesforce Commerce Cloud platform, are the source of much of this innovation, and merchants are loading up their sites, especially product detail pages, with these technologies.
YOTTAA eCommerce Acceleration Platform helps brands on Salesforce Commerce Cloud like Carter’s, e.l.f. Cosmetics, and Samsonite, enable faster websites with higher conversion rates and better shopping experiences.
Download Data Sheet
The Site Speed Standard: eCommerce Platform Focus: Salesforce is a companion to the Site Speed Standard.
The Site Speed Standard is a set of aggregated and anonymized insights of eCommerce site speed and performance metrics. Strict aggregation measures are employed to ensure brand, retailer, and shopper anonymity. These measures include requirements on analysis set size, diversity, and consistency, in order to present credible and reliable information that is insulated from concentration risk.
To qualify for inclusion in the analysis set, each site must have transacted throughout the entire analysis period, in this case April 2020 through April 2021. During the analysis period, the mean number of visits per month across the analysis set was 3.79 million. Additional data hygiene factors are applied to ensure accurate metric calculation.
Data footnotes are noted throughout the report to provide additional clarity on analysis.
The Site Speed Standard is not directly indicative of the operational performance of Yottaa or its reported financial metrics. The performance metrics shared within this report are calculated based on the analysis set, and should not be taken as a guarantee of site performance.
Hear leading retailers and industry thought leaders discuss the latest eCommerce site performance trends in this interactive virtual conference.
WATCH TODAY© Copyright 2022 YOTTAA | Privacy policy
