Join Rich Stendardo, CEO and Beth Moriarty, VP Marketing & Product Strategy from Yottaa to kick off the 2021 Site Speed Summit! Yottaa is a founding partner of the eCommerce Speed Hub, a new resource for online brands to learn about site speed and the genesis of the Site Speed Summit.
Keynote details coming soon!
In this data-rich benchmark session, we’ll share the value of a fast site experience, the critical points along the shopper journey, and the standards you must meet to keep shoppers engaged. Join us, and find out if your site is a trampoline.
There are three types of online shoppers: buyers, browsers, and bouncers. Of course, brands are most interested in converting shoppers into buyers. In this session, we will discuss how brands can optimize their sites for maximum numbers of buyers resulting in higher conversions. Attendees will learn:
* The importance of page load speed on the buyer journey
* The impact of PDP and category pages on conversion
* How site speed optimization can deliver a 15 second faster buyer journey
Through stories and his own experiences, Colin explores ways in which to think about performance, customer and staff experience and business growth, especially those unexpected events that are beyond that which you know and control.
Account takeover (ATO) attacks, carding, checkout abuse, web scraping and bad, bad bots. Aren’t the holidays supposed to be the most wonderful time of the year?
According to the PerimeterX Automated Fraud Benchmark report, malicious login attempts peaked at 85% in September 2020. This is the likely result of cyber criminals trying to put a damper on the holiday season by testing login credentials and passwords in preparation for broader attacks against web applications during Cyber 5.
Watch this brief video to learn how leading online retailers, Samsonite and Indochino stop cybercriminals from stealing their holiday cheer. They will share valuable strategies and tactics that they implement to ensure their digital store fronts are secured from home page to checkout. Learn how to:
● Identify bot and human activity
● Detect suspicious activity on mobile apps
● Verify your visitors are human, not bots using new techniques
Join Jan Soerensen, GM of Nosto US and former Head of Customer Success, as he delves into how site speed is challenging brands on long held beliefs around UX optimization. What high level infrastructure and technology stack decisions can be made to avoid speed penalties - while delivering dynamic experiences to your customers? And beyond infrastructure: What Do’s and Don'ts do advanced Conversion Rate Optimization Experts pay attention to when setting up campaigns for maximum ROI and speed?
Marketing research shows that customer experience is what matters most customer retention and lifetime value. But how can eCommerce businesses deliver exceptional customer experiences as more shoppers shift online with increased traffic and inquiries?
As artificial intelligence& machine learning continues to weave its way into eCommerce, brands who hop on this trend can reduce their response and resolution times to scale as they grow with great service.
In this talk, you’ll learn how:
* How first response times increase conversions, retention, and customer LTV
* Personalized responses drives loyalty
* How to create the in-store experience online through conversational commerce
Join four leading Salesforce Commerce Cloud brands for a roundtable discussion on the importance of eCommerce site speed. Find out which KPIs matter most, how to measure them, and how site speed can make or break your bottom line.
A commerce solution is only as good as the ecosystem that supports it. If speed to market, flexible architecture, and an API-first strategy is important to your business, then a composable commerce solution built for enterprises is the new market requirement. In this session, we'll talk about how to build an ecosystem that is designed to work for you and not against you.
Site speed isn’t something we usually associate with order fulfillment, yet the two are closely linked in ecommerce. Good site speed is essential for a positive shopping experience, which means more orders coming through your online store. The faster your website can process orders and send them to your facility, the sooner fulfillment can begin. But if you’re optimizing for site speed, you need to be certain that your fulfillment operation is able to scale efficiently to handle larger order volumes. This is a scalable fulfillment strategy is your best ally for sustainable growth and strengthening your bottom line.
Flash sales and product drops have become strategic revenue drivers for many online brands. In this session, hear from Jenna Posner, Vice President of Digital for SNIPES, on how her company prepares and successfully executes shoe drops resulting in extremely high traffic volumes and significantly increased online sales. Attendees will learn:
*Best practices from SNIPES on how they get their site ready to handle high traffic volumes
*How these best practices can apply to other verticals
*How to optimally schedule product drops to ensure maximum revenue
*The similarities between flash sales/product drops and the upcoming Cyber holiday shopping season
Join fellow retailers for this fun after-party, featuring drinks, entertainment, and a gift!
Leads digital development at Ralph Lauren, with a focus on driving a digital approach across customer engagement. Prior to Ralph Lauren, Sadiki was the former Senior Director of Digital Operations at both Tapestry and Coach.
In his 37 year career, Colin has developed compiler-back ends, developed business process modeling tools, built distributed, collaborative software development tools, and deep dived into many aspects of Commerce, both Internet and in store
Chris works closely with our amazing tech partners to scope, facilitate, and promote our integrations to our customer base, so they can leverage all the benefits that come with using each other's platforms
Prior to Saks, Nicole was a SFCC Development Manager at Tarte Cosmetics; before that, a Senior Software Engineer at New Balance.
Responsible for supporting Samsonite’s e-commerce operations across multiple channels and collaborating closely with manufacturing, distribution and IT to ensure all service expectations are met. She has 15+ years of operations experience
Brian provides leadership and management for the PerimeterX product marketing strategy and serves as the primary liaison between product development, product management, marketing, sales and professional services
Leading IT executive with more than 20 years of experience in data driven, fast paced environments. Prior to Indochino, he was the CTO of Clearly, CIO at Mountain Equipment Co-Op (MEC)
Leads the Retail Industry Marketing team at Google Cloud where she helps retailers understand how to transform their business through cloud capabilities. Prior to her role at Google, Kandice was at Salesforce for 5 years
VP & GM, Retail @ Salesforce - 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Demandware/Salesforce)
Executive Director, eCommerce @ Tarte Cosmetics - Managing operational and technology initiatives that will enable the digital business to reach its full potential in sales, performance and profits
VP, Product @ Brooklinen - Leads digital product strategy at Brooklinen, blending the voice of the customer, data insights, and marketplace opportunities into a streamlined roadmap for the organization.
VP, Digital @ SNIPES - Built her career as a retail technologist for innovative tech startups like: Radius8, Clutch, Curalate and Levelup. Jenna migrated D2C at SNIPES, one of the fastest growing sneaker and streetwear retailers worldwide
VP - Head of Digital & Consumer Experience @ J.Crew Group. He is the former Head of Product Management at Warby Parker, led Commerce and Retail Partnerships at Facebook, and was Netflix Director of Product for Personalization
CEO, YOTTAA - Rich is responsible for the strategic direction and management of the company. Prior to joining Yottaa, Rich has held leadership positions at high-growth technology companies, including Amazon, Endeca (Oracle), and GE
Founder & Managing Director, Leading Lights, the benchmark insights firm - With 20 years in SaaS helping retailers grow their digital brands, he developed the Benchmarking Practice at Demandware, and Salesforce Shopping Index