Improving Shopper Experiences & Conversions

The 2021 Site Speed Summit is the one virtual eCommerce conference you won’t want to miss. Covering all things related to eCommerce site speed, the Summit will offer presentations and best practices from industry luminaries and executives from some of the world’s leading retail brands including: J.Crew, Ralph Lauren, Google, and Salesforce.

Time: Tuesday, September 28, 2021 @ 12:00 PM - 4:00 PM (ET)
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Speakers

Chris Maliwat

VP - Head of Digital & Consumer Experience @J.Crew
See Biography

Kandice Carlson

Head of Global Retail Marketing @ Google Cloud
See Biography

Kelley Coleman

Executive Director, eCommerce @ Tarte Cosmetics
See Biography

Jenna Posner

VP, Digital @ SNIPES
See Biography

Rob Garf

VP & GM, Retail @ Salesforce
See Biography

Kate MacCabe

VP, Product @ Brooklinen
See Biography

Sadiki Christie

Sr. Director Digital Development & OMS
See Biography

Alex Buhler

Chief Technology Officer @ Indochino
See Biography

Nicole Diel

Director, Engineering @ Saks Fifth Avenue (HBC)
See Biography

Kevin Brughelli

Sr Director, Digital Product Mgmt & Customer Experience
See Biography

Kamanasish Kundu

Director, E-Commerce @ Pandora North America
See Biography

Colin Bodell

VP Engineering @ ShopifyPlus
See Biography

Rich Tawney

VP, eCommerce @ VSP Global Retail
See Biography

Debra Sabourin

Senior Manager, E-commerce Operations @ Samsonite
See Biography

Brian Uffelman

Security Evangelist @ PerimeterX
See Biography

Alex Dal Canto

Director of Product Marketing @ Acquia
See Biography

Jan Soerensen

General Manager @ Nosto US
See Biography

Rich Stendardo

CEO @ YOTTAA
See Biography

Rick Kenney

Founder & Managing Director, Leading Lights
See Biography

Chris Lavoie

Sr. Tech Partner Manager @ Gorgias
See Biography

Ben Trafton

VP of Client Services @ Yottaa
See Biography

Beth Moriarty

VP of Product & Corporate Marketing @ Yottaa
See Biography

Speaker TBA!

See Biography

Agenda

12:00 - 12:10PM - Executive Kickoff & Welcome
Overview

Join Rich Stendardo, CEO and Beth Moriarty, VP Marketing & Product Strategy from Yottaa to kick off the 2021 Site Speed Summit! Yottaa is a founding partner of the eCommerce Speed Hub, a new resource for online brands to learn about site speed and the genesis of the Site Speed Summit.

Speakers
Rich Stendardo - CEO, YOTTAA
Beth Moriarty - VP of Product & Corporate Marketing, YOTTAA
12:10 - 12:30 PM - Site Speed Summit Keynote - Chris Maliwat @ J.CREW
Overview

Keynote details coming soon!

Speakers
Chris Maliwat - VP, Head of Digital & Consumer Experience -  J.Crew
12:30 - 12:40 PM - The need for (Site) Speed: The value of being fast, according to 25 billion page views - Rick Kenney @ Leading Lights
Overview

In this data-rich benchmark session, we’ll share the value of a fast site experience, the critical points along the shopper journey, and the standards you must meet to keep shoppers engaged. Join us, and find out if your site is a trampoline.

Speakers
Rick Kenney - Managing Director, Leading Lights
12:40 - 1:10 PM - Optimizing the Shopper Journey - with Google, VSP, Pandora, and Brooklinen
Overview

There are three types of online shoppers: buyers, browsers, and bouncers. Of course, brands are most interested in converting shoppers into buyers. In this session, we will discuss how brands can optimize their sites for maximum numbers of buyers resulting in higher conversions. Attendees will learn:

* The importance of page load speed on the buyer journey
* The impact of PDP and category pages on conversion
* How site speed optimization can deliver a 15 second faster buyer journey

Speakers
Moderator: Kandice Carlson, Head of Global Retail Marketing - Google Cloud, Google
VP, Product at Brooklinen
Rich Tawney, Vice President, Ecommerce @VSP Global Retail
Kamanasish Kundu, Director, Head of Ecommerce, North America at Pandora
1:10 - 1:20 PM - BREAK
1:20 - 1:45 PM - You Don’t Know What You Don’t Know with ShopifyPlus
Overview

Through stories and his own experiences, Colin explores ways in which to think about performance, customer and staff experience and business growth, especially those unexpected events that are beyond that which you know and control.

Speakers
Colin Bodell - VP Engineering, Shopify Plus
1:45 - 1:50 PM - eCommerce Pitfalls to Avoid During Cyber 5 - with Indochino, Samsonite, and PerimeterX
Overview

Account takeover (ATO) attacks, carding, checkout abuse, web scraping and bad, bad bots. Aren’t the holidays supposed to be the most wonderful time of the year?

According to the PerimeterX Automated Fraud Benchmark report, malicious login attempts peaked at 85% in September 2020. This is the likely result of cyber criminals trying to put a damper on the holiday season by testing login credentials and passwords in preparation for broader attacks against web applications during Cyber 5.

Watch this brief video to learn how leading online retailers, Samsonite and Indochino stop cybercriminals from stealing their holiday cheer. They will share valuable strategies and tactics that they implement to ensure their digital store fronts are secured from home page to checkout. Learn how to:

●       Identify bot and human activity
●       Detect suspicious activity on mobile apps
●       Verify your visitors are human, not bots using new techniques

Speakers
Alex Buhler, Chief Technology Officer, Indochino
Debra Sabourin, Senior Manager, E-commerce Operations, Samsonite
Brian Uffelman, Security Evangelist, PerimeterX
1:50 - 2:15 PM - Leveraging GraphQL to Deliver Dynamic Experiences at the Speed of a Static Site Experience - with Nosto
Overview

Join Jan Soerensen, GM of Nosto US and former Head of Customer Success, as he delves into how site speed is challenging brands on long held beliefs around UX optimization. What high level infrastructure and technology stack decisions can be made to avoid speed penalties - while delivering dynamic experiences to your customers? And beyond infrastructure: What Do’s and Don'ts do advanced Conversion Rate Optimization Experts pay attention to when setting up campaigns for maximum ROI and speed?

Speakers
Jan Soerensen, GM of Nosto US
2:15 - 2:20 PM - How To Increase Conversion & Retention With Fast First Response Times - with Gorgias
Overview

Marketing research shows that customer experience is what matters most customer retention and lifetime value. But how can eCommerce businesses deliver exceptional customer experiences as more shoppers shift online with increased traffic and inquiries?

As artificial intelligence& machine learning continues to weave its way into eCommerce, brands who hop on this trend can reduce their response and resolution times to scale as they grow with great service.

In this talk, you’ll learn how:
* How first response times increase conversions, retention, and customer LTV
* Personalized responses drives loyalty
* How to create the in-store experience online through conversational commerce

Speakers
Chris Lavoie, Sr. Tech Partner Manager 
2:20 - 2:30 PM - BREAK
2:30 - 3:00 PM - The Impact of Site Speed on KPIs - with Salesforce, Ralph Lauren, Tarte, Land's End and SAKS
Overview

Join four leading Salesforce Commerce Cloud brands for a roundtable discussion on the importance of eCommerce site speed. Find out which KPIs matter most, how to measure them, and how site speed can make or break your bottom line.

Speakers
Moderator: Rob Garf, VP and GM, Retail @Salesforce
Sadiki Christie - Senior Director Digital Development and Order Management System (OMS) · Ralph Lauren
Kelley Coleman - Executive Director of eCommerce, Tarte Cosmetics
Nicole McCoy Diel - Director, Engineering, Saks Fifth Avenue
Kevin Brughelli, Senior Director Digital Product Management and Customer Experience at Lands'​ End
3:00 - 3:25 PM - Composable Commerce: Assembling The Right Ecosystem - with Acquia
Overview

A commerce solution is only as good as the ecosystem that supports it. If speed to market, flexible architecture, and an API-first strategy is important to your business, then a composable commerce solution built for enterprises is the new market requirement. In this session, we'll talk about how to build an ecosystem that is designed to work for you and not against you.

Speakers
Alex Dal Canto, Director of Product Marketing @ Acquia
3:25 - 3:30 PM - Speed and scalability: How to capitalize on rapid site speed with flexible fulfillment - with Whiplash
Overview

Site speed isn’t something we usually associate with order fulfillment, yet the two are closely linked in ecommerce. Good site speed is essential for a positive shopping experience, which means more orders coming through your online store. The faster your website can process orders and send them to your facility, the sooner fulfillment can begin. But if you’re optimizing for site speed, you need to be certain that your fulfillment operation is able to scale efficiently to handle larger order volumes. This is a scalable fulfillment strategy is your best ally for sustainable growth and strengthening your bottom line.

Speakers
Caitlin Postel, Business Development Manager @Whiplash
3:30 - 3:55 PM - How to Successfully Execute High Volume Sales - with SNIPES and YOTTAA
Overview

Flash sales and product drops have become strategic revenue drivers for many online brands. In this session, hear from Jenna Posner, Vice President of Digital for SNIPES, on how her company prepares and successfully executes shoe drops resulting in extremely high traffic volumes and significantly increased online sales. Attendees will learn:

*Best practices from SNIPES on how they get their site ready to handle high traffic volumes
*How these best practices can apply to other verticals
*How to optimally schedule product drops to ensure maximum revenue
*The similarities between flash sales/product drops and the upcoming Cyber holiday shopping season

Speakers
Jenna Posner - VP of Digital, Snipes USA
Ben Trafton - VP of Client Services, YOTTAA
3:55 - 4:00 PM - BREAK
4:30 - 5:30 PM - The After Party - Acceleration 2021!
Overview

Join fellow retailers for this fun after-party, featuring drinks, entertainment, and a gift!

Party Sponsors:

Speakers

Jan Soerensen

General Manager @ Nosto US

Works with the teams in NY and LA to increase the visibility of Nosto in the North American market. Previously leading the Customer Success team he has intimidate knowledge of AI powered personalization revolutionizing the digital speace

Kamanasish Kundu

Director, E-Commerce @ Pandora North America

Heads the e-Commerce business in North America for Pandora Jewelry, the world’s largest jewelry brand in more than 100 countries. Owns all aspects of the e-Commerce business including P&L, trading excellence and a best in class experience

Kevin Brughelli

Sr Director, Digital Product Mgmt & Customer Experience

Prior to Lands’ End, Kevin was a Senior Manager, Product Management, Digital Product and Experience at Lowe’s, Director of Digital Commerce at Chico’s, and worked in various eCommerce and IT roles at Walt Disney Company

Caitlin Postel

Business Development Manager @ Whiplash

As a true sales hunter Caitlin lives for the chase…but also can’t help herself from chatting it up with some farmers along the way!! Joining Whiplash in 2018, Caitlin came with a background of highly effective consultative selling

Rich Tawney

VP, eCommerce @ VSP Global Retail

Leads eCommerce at VSP, with a focus on the end-to-end customer experience. Prior to VSP, Rich was the VP of eCommerce and Performance Marketing at Lumens.com and YDesign Group

Ben Trafton

VP of Client Services @ Yottaa

Leads Yottaa’s services and support organization and is responsible for all aspects of the company’s product implementations and end-user adoption. Before Yottaa, Ben was Vice President of Sales Consulting for Oracle Commerce

Beth Moriarty

VP of Product & Corporate Marketing @ Yottaa

Responsible for driving Yottaa’s overall marketing strategy, product positioning and marketing, lead generation, business development, and corporate marketing activities. She has over 20 years of experience in product marketing

Alex Dal Canto

Director of Product Marketing @ Acquia

Responsible for launching and driving business growth for Acquia Marketing Cloud. Prior to Acquia, Alex was a Product Marketer at Adobe responsible for launching customer journey management solutions to market

Speaker TBA!

Sadiki Christie

Sr. Director Digital Development & OMS

Leads digital development at Ralph Lauren, with a focus on driving a digital approach across customer engagement. Prior to Ralph Lauren, Sadiki was the former Senior Director of Digital Operations at both Tapestry and Coach.

Colin Bodell

VP Engineering @ ShopifyPlus

In his 37 year career, Colin has developed compiler-back ends, developed business process modeling tools, built distributed, collaborative software development tools, and deep dived into many aspects of Commerce, both Internet and in store

Chris Lavoie

Sr. Tech Partner Manager @ Gorgias

Chris works closely with our amazing tech partners to scope, facilitate, and promote our integrations to our customer base, so they can leverage all the benefits that come with using each other's platforms

Nicole Diel

Director, Engineering @ Saks Fifth Avenue (HBC)

Prior to Saks, Nicole was a SFCC Development Manager at Tarte Cosmetics; before that, a Senior Software Engineer at New Balance.

Debra Sabourin

Senior Manager, E-commerce Operations @ Samsonite

Responsible for supporting Samsonite’s e-commerce operations across multiple channels and collaborating closely with manufacturing, distribution and IT to ensure all service expectations are met. She has 15+ years of operations experience

Brian Uffelman

Security Evangelist @ PerimeterX

Brian provides leadership and management for the PerimeterX product marketing strategy and serves as the primary liaison between product development, product management, marketing, sales and professional services

Alex Buhler

Chief Technology Officer @ Indochino

Leading IT executive with more than 20 years of experience in data driven, fast paced environments. Prior to Indochino, he was the CTO of Clearly, CIO at Mountain Equipment Co-Op (MEC)

Kandice Carlson

Head of Global Retail Marketing @ Google Cloud

Leads the Retail Industry Marketing team at Google Cloud where she helps retailers understand how to transform their business through cloud capabilities. Prior to her role at Google, Kandice was at Salesforce for 5 years

Rob Garf

VP & GM, Retail @ Salesforce

VP & GM, Retail @ Salesforce - 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Demandware/Salesforce)

Kelley Coleman

Executive Director, eCommerce @ Tarte Cosmetics

Executive Director, eCommerce @ Tarte Cosmetics - Managing operational and technology initiatives that will enable the digital business to reach its full potential in sales, performance and profits

Kate MacCabe

VP, Product @ Brooklinen

VP, Product @ Brooklinen - Leads digital product strategy at Brooklinen, blending the voice of the customer, data insights, and marketplace opportunities into a streamlined roadmap for the organization.

Jenna Posner

VP, Digital @ SNIPES

VP, Digital @ SNIPES - Built her career as a retail technologist for innovative tech startups like: Radius8, Clutch, Curalate and Levelup. Jenna migrated D2C at SNIPES, one of the fastest growing sneaker and streetwear retailers worldwide

Chris Maliwat

VP - Head of Digital & Consumer Experience @J.Crew

VP - Head of Digital & Consumer Experience @ J.Crew Group. He is the former Head of Product Management at Warby Parker, led Commerce and Retail Partnerships at Facebook, and was Netflix Director of Product for Personalization

Rich Stendardo

CEO @ YOTTAA

CEO, YOTTAA - Rich is responsible for the strategic direction and management of the company. Prior to joining Yottaa, Rich has held leadership positions at high-growth technology companies, including Amazon, Endeca (Oracle), and GE

Rick Kenney

Founder & Managing Director, Leading Lights

Founder & Managing Director, Leading Lights, the benchmark insights firm - With 20 years in SaaS helping retailers grow their digital brands, he developed the Benchmarking Practice at Demandware, and Salesforce Shopping Index

Sponsors

To learn about how you can sponsor the event please contact us:

Save the Date

Tuesday, September 28, 2021
12:00 pm – 4:00 pm (ET)