eCommerce Site Speed: The Wait of the World

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Good things don’t come to brands that make shoppers wait. When page load times stretch beyond 6 seconds, 2 out of 3 shoppers bounce.

The waiting problem is most pronounced on heavy eCommerce sites, those with lots of 3rd party technology and rich assets. The average ‘heavyweight’ product detail page takes 6.1 seconds to load.

But, when eCommerce sites are optimized for speed, fortune favors the fast. An optimized heavyweight page loads faster than even a lightweight page – saving 2 full seconds per load. And, shoppers are responding to fast sites. Conversion rate is 45% higher in sessions where pages load under 4 seconds compared to those slower 6 second loads.

So, what is the value of site speed for online brands? Saving one second per page load increases conversion rate by 5.9%, while reducing bounce rate by 8.9%. All together, sites that optimize for site speed slice 23 seconds of load time out of the shopper journey.

Want to see how your performance stacks up?

The 2022 Site Speed Standard measures the experience impact of site speed and performance, drawing on the shopping activity of more than 16 billion page views across more than 250 leading retailers.

Don’t wait.

Get the 2022 Site Speed Standard for a complete look at the impact that speed has on eCommerce KPIs.

Site Speed Standard